Close-up of a woman's face, showing her smiling eyes, eyebrows, nose, and mouth, with long dark hair and a black turtleneck sweater against a plain light background.

Hi, I’m Agatha Koch.

I’m a multi-faceted professional with over 7 years of experience in B2B marketing, specializing in content creation and website management.

Also experienced in managing social media (organic and paid), executing email campaigns, and coordinating events.

With strong drive and adaptability, I thrive in international work environments. I am fluent in English, Spanish, Portuguese, and Catalan, and am learning German. I have strong communication skills, finding satisfaction in teamwork and public speaking.

Work Experience

Omya

05/2023 - Present (3 years and 5 months) | Oftringen, Switzerland

Digital Marketing Specialist at Omya

  • Lead the digital marketing team, setting priorities and overseeing web content, SEO, analytics, and digital campaigns (Adobe AEM, Adobe Analytics, Adobe Target, Adobe Creative Cloud, Azure DevOps, Figma, Salesforce CRM and Marketing Cloud).

  • Product Owner of Adobe Experience Manager (AEM): Develop and execute the AEM strategy, overseeing project management for web development and integrations.

  • Lead the migration of country websites (+30 countries and +20 local languages) to AEM, collaborating with regional teams.

  • Manage digital projects related to website initiatives and other digital tools, coordinating cross-functional teams.

  • Support the development and execution of global marketing campaigns, ensuring digital experiences and web content align with overarching marketing goals.

  • Develop training materials and deliver training sessions to onboard and enable AEM users across the organization.

  • Manage external vendors and partners, coordinating deliverables and ensuring quality, timelines, and alignment with project objectives.

Digital Marketing Specialist

  • Created and migrated web content to Adobe Experience Manager (AEM), ensuring consistency in design and messaging in 200+ migrated web pages.

  • Supported web migration project management, coordinating tasks and meeting tight deadlines in a fast-paced environment.

  • Designed and managed visual content (images, videos) for social media channels, enhancing brand engagement (Adobe Creative Cloud).

  • Planned and coordinated video shoots, from pre-production to execution, aligning with marketing goals.

Kaltura

09/2021 - 07/2022 | Spain · Remote

Marketing Specialist

  • Physical and virtual event management (NAB, IBC, BCA, ATxSG, CABSAT, Streaming Media and Dataxis events, etc.).

  • Email marketing for the promotion of events and newsletters creation (Adobe Marketo).

  • Social media and paid advertising campaigns. Copywriting and web content management (Wordpress).

  • Marketing campaigns measurement and analysis (Adobe Marketo, Salesforce, Google Analytics, Tableau, Excel).

  • Internal processes improvement (Microsoft Teams).

VSN

08/2018 - 08/2021 | Terrassa, Spain

Marketing Manager

  • Email campaigns and automation (Mautic, Salesforce, MailTrain and GetFeedback).

  • Social media management (LinkedIn, Facebook, Twitter, Instagram and YouTube) and paid advertising (LinkedIn Ads, Facebook Ads and Google Ads).

  • Website renewal, SEO optimization and content management.

  • Webinars, physical and virtual event management.

  • Corporate VoD platform management.

  • Scripted, recorded and edited corporate videos, such as interviews and product videos.

3CAT

02/2018 - 06/2018 | Barcelona, Spain

Production Assistant · Internship

  • Email campaigns and automation (Mautic, Salesforce, MailTrain and GetFeedback).

  • Social media management (LinkedIn, Facebook, Twitter, Instagram and YouTube) and paid advertising (LinkedIn Ads, Facebook Ads and Google Ads).

  • Website renewal, SEO optimization and content management.

  • Webinars, physical and virtual event management.

  • Corporate VoD platform management.

  • Scripted, recorded and edited corporate videos, such as interviews and product videos.

Barcelona Activa

01/2016 - 12/2016 | Barcelona, Spain

Videographer and Editor · Training Program

  • Produced, recorded, and edited high-quality videos of shows and events for digital marketing campaigns (Adobe Creative Cloud).

Freelance work in Spain

2018, 2019 and 2021

  • Videographer and editor · Asociación Cultural Ningyo

2018

  • Audio Visual Technician in Theaters · Teatre Llantiol and Jove Teatre Regina

2017

  • Audio Visual Technician · Hoopoe Art and Technology SL